They also have to use the media to do advocacy.
A barrier like knowledge of impact has the most potential to be reduced in order for the venture to realize its goal. Majority of people resort to damping their electronic wastes into landfills or even use earth as a waste basket because they do not know the impact of engaging in such activities. Some even end up burning such waste oblivious of deleterious effects of engaging in such acts. Take an example of the components of a computer motherboard. It is highly probable that they contain heavy metals like mercury and lead.
Scientific research shows how dangerous these heavy metals are to the lives of human beings especially when they find their way into the human diet (UNEP, 2009). Lead is connected with memory loss in human beings (Heylighen & Bernheim, 2000). When key partners like Lower East Side Centre and Forth Bin, electronics companies, big corporations, and recycling companies collaborate and start disseminating the need for engaging in electronic waste recycling and disposal and dangers of resorting...
It is however imperative that they engage in positive advertisement and using communication channels that are likely to reach the masses. With these younger generation and electronics companies will create a possibility for reusable electronics parts and hence extend resources.
References
Heylighen, F. & Bernheim, J. (2000). Environmental Conditions. Retrieved October 5, 2012 from http://pespmc1.vub.ac.be/ENVICOND.html
Kozlan, M. (2010). What is E-waste and how can I get rid of it? Retrieved October 5, 2012 from http://www.fourgreensteps.com/infozone/featured/features/what-is-e-waste-a-how-can-i-get-rid-
of-it
Russell, M. (2006). Tips and tricks for recycling. Retrieved October 5, 2012 from http://www.smartbiz.com/article/articleprint/1525/-1/58
UNEP. (2009). Recycling from E-waste to Resources. Retrieved October 5, 2012 from http://www.unep.org/PDF/PressReleases/E-Waste_publication_screen_FINALVERSION-sml.pdf
